Publisher Education

Policy updates for your pages As a publisher, it's essential to stay current with occasional policy updates. In recent months, we've made two notable changes that you should be aware of. First, we now require that publishers who use online advertising to drive traffic to their site(s) comply with the spirit of Google's Landing Page Quality Guidelines. In addition, publishers may now place up to three link units and three referral units per page. (This is in addition to the three standard ad units and two search boxes that publishers are welcome to place on any page.) To learn more about optimizing with link units, read our newest case study about how one publisher used link units to increase income from international traffic. New: Webinars for our Publishers In case you missed our latest webinars, we've posted the recordings on our Help Center. The New Publisher Webinar covers a basic overview of the AdSense program and account features. During the Taking It to the Next Level: Improving Your AdSense Performance Webinar, our support specialists take you through optimization tips and suggestions on how to increase the performance of your Google ads. Our most recent webinar, What's New with AdSense, highlights the latest features such as Referrals 2.0 and Blogger Inline Ads. Don't be green with envy – be green with EFT! You may have heard that we're committed to doing business in environmentally friendly ways at Google. You can help us be green by signing up to receive your AdSense payments via Electronic Funds Transfer (EFT). EFT payments help eliminate the paper waste required to print and send you your check, since they're deposited directly in your bank account just days after they're posted to your Payment History page. And as a bonus, you'll have access to your earnings sooner. EFT is the fastest and greenest payment option available, and signing up is simple. Get your banking details ready and simply follow the steps in our Help Center. © 2006. Google is a trademark of Google Inc. All other company and product names may be trademarks of the respective companies with which they are associated. Google Inc.1600 Amphitheatre ParkwayMountain View, CA 94043